E-Marketing Secrets 2010

To Quote Microsoft AdCenter Labs:
Microsoft adCenter Labs is an applied research group dedicated to researching and incubating new digital advertising technologies. Formed in 2006, Microsoft adCenter Labs combines the talents of researchers and engineers, all dedicated to developing cutting-edge ways for consumers and advertisers to connect. Our researchers work across a broad range of technology areas, including keyword and content technologies, audience intelligence, ad selection and relevance, social networking, and video and interactive media. The algorithms developed by our team operate in the engines of Microsoft adCenter products such as Paid Search, Content Ads, and Behavioral Targeting. We are also committed to investing in developing online advertising products that will shape the future of advertising through more relevant and meaningful ads across online video, television and mobile devices.

What you want to do is
Step
1. As you are searching for your Niche Keyword. Let me back up. Lets define "Niche"
as in "Niche Market" according to Wikipedia it is An often used technique for affiliate marketers. By seeking out smaller segments of larger markets, referred to as niches, a website can be developed and promoted quickly to uniquely serve a targeted and usually loyal customer base, giving the affiliate a small but regular income stream. This technique is then repeated across several other niche websites until a desired income level is achieved. A bigger niche is harder to market to as the expense of online advertisements increases according to the popularity of the keywords used on Adwords for example. Many niches are becoming saturated with marketers, increasing competition reduces the slice of the pie available to each according to classic "supply and demand" economic theory. The secret is to find smaller "undiscovered" but still profitable niches, usually by searching out the best keywords to target. These lower cost keywords are called "long tailed keywords", as in the long tail of secondary keyword phrases which usually follow the main keyword in popularity of number of searches conducted by internet users. Some are too obscure and may have very few or even no clicks per month, and therefore not much use to target.

The concept of niche marketing can be well understood by the following example: a number of tv channels caters to the need of a particular niche.for example sports channels like STAR SPORTS, ESPN, STAR CRICKET,TENS SPORTS are focusing towards a niche of sports lovers.

So as I said, pick a Niche, preferably a "Long Tail Keyword" or a more than one word keyword. Now on Adlabs (for short), what you want to find out is something called "The Commercial Intention", which is the chances of you making any money its rated in %,s. Your keyword phrase has to have at least a 65-67% chance of a commercial intention, which means that people who are searching for your product or service will actually PAY MONEY for what you have. If its under that percentage then
FORGET IT, unless you're making and arm and a leg in something else!. Okay next post will go a little deeper in this Maze...

Meanwhile so you'll be ready for me when I come back, heres some more help!

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